Question: (a) Using an example of purchasing a winter jacket (Kathmandu, The North Face, Patagonia) , discuss customer value and customer satisfaction and the relationship between

(a) Using an example of purchasing a winter jacket (Kathmandu, The North Face, Patagonia), discuss customer value and customer satisfaction and the relationship between the two concepts. (10 marks)

(b) Using the example of purchasing a sunglass such as Ray-Ban, Carrera, Tom Ford, Gucci, Miu Miu, discuss the core concept Needs, Wants and Demands.

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