Question: a) Using Porter's five forces model, conduct a competitive analysis on Safiri Salama and discuss your findings. (No marks will be awarded for a discussion

a) Using Porter's five forces model, conduct a competitive analysis on Safiri Salama and discuss your findings. (No marks will be awarded for a discussion on the theory of the five force module). (10 marks) 9 b) Discuss the relevant Porter's strategies that Safiri Salama can implement after the completion of the analysis in a) to expand the competitive advantage of Safiri Salama. (No marks will be awarded for a discussion on the theory of Porter's strategies) (6 marks) c) Explain the CIMA fundamental ethical principles that you would breach if you agreed to the Chief Technology Officer (CTO) demands and requests. (No marks will be awarded for a discussion on the theory of the CIMA principles) (8 marks)

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