Question: (a) Using real examples, explain the following advertising classifications: - Commercial vs Public Interest - Primary Demand vs Selective Demand - Direct vs Indirect

(a) Using real examples, explain the following advertising classifications: - Commercial vs Public Interest - Primary Demand vs Selective Demand - Direct vs Indirect Action (b) Explain the advantages and disadvantages of advertising for the organisation and in your answer discuss how effective you believe advertising is today compared to other tools such as sponsorship, sales promotion and direct marketing.

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