Question: A. USP 22. What is a USP? (1 mark) 23. What are four USP categories a company, product, or service could be perceived as? (4

A. USP 22. What is a USP? (1 mark) 23. What are four USP categories a company, product, or service could be perceived as? (4 marks) 24. What is Costco's USP? (2 marks)

22. What is a USP? (1 mark) 23. What are four USP categories a company, product, or service could be perceived as? (4 marks) 24. What is Costco's USP? (2 marks) 25. What are two reasons why it is important to know your audience? (2 marks) 26. What are five demographic factors that could be used to identify your audience? (5 marks) 27. Why were the 'Old Spice Guy' YouTube videos so successful? Give two reasons. (2 marks)

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