A$)$ value creation for the customers.

B$)$ protiding shareholders with healthy returns on their investments. acquiring companies in order to add to its many product offerings.

o$)$ fast and reliable delivery.

E$)$ acquiring market share from industry leader, Walmart.

According to the five$-$step model of the marketing process, the first step in marketing is

A$)$ capturing value from customers to create profits and customer equity

B$)$ constructing an integrated marketing program that delivers superior value

c$)$ engaging customers, building profitable relationships, and creating customer delight

D$)$ understanding the marketplace and customer needs and wants

E$)$ designing a customer$-$driven marketing strategy

Which of the following is a difference between the marketing concept and the selling concept?

A$)$ The marketing concept focuses on customer needs, whereas the selling concept focuses on existing products.

B$)$ The marketing concept focuses on customer conquest, whereas the selling concept