Question: A value innovation strategy requires trade - offs between differentiation and low costs. These are two distinct business - level positions that often require very
A value innovation strategy requires tradeoffs between differentiation and low costs. These are two distinct businesslevel positions that often require very different internal value chain activities. An example of a lowcost activity that may not be appropriate for a differentiator is
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building an ambidextrous organization.
standardizing the production processes for higher output levels with fewer model changes.
improving the efficiency of customer service to lower costs and improve customer response times.
investing in complementary assets to increase market share of the product.
adding new features to the product in response to customer feedback.
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