A value proposition is a promise of value to be delivered. Its the primary reason a prospect should buy from you.

In a nutshell, a value proposition is a clear statement that

• explains how your product solves customers problems or improves their situation (relevancy),
• delivers specific benefits (quantified value),
• tells the ideal customer why they should buy from you and not from the competition (unique differentiation)

• Instructions

• Give at least three examples of a potential value proposition for your product/service. If you don't have a product or service idea yet, you can use any existing product/service or make something up.
• Describe how you determined these value propositions.