A value proposition is a statement and promise to consumers that a company will make, explaining the value their product or service holds and why its unique, and why their product or service should stand out. It's an effective marketing strategy that helps draw in customers and is usually a part of promotional efforts and campaigns. A value proposition can serve two functions for a company. The first, being that it gains the attention of customers and gets them interested in the product$/$service$.$ The second, is that it helps ensure that the company's decisions will align with the statement being made, essentially making sure that they are upholding their promise made to customers. A strong value proposition will show off who the main or goal customer is$,$ an issue that the customer is facing, the solution or benefit offered by the company's product or service, and why the solution$/$benefit is the best option compared to market competitors. In order for this to be effective the wording must be clear and understandable for consumers. A value proposition will be effective when the company has taken the time to research and understand real issues that consumers face, and find ways that they can offer something different than other competitors. Secondly, if they dont have something that makes them different from their competitors, they should showcase how their product or service might excel against others in the market. A strong company emphasis on marketing will make for a better chance at forming a strong value proposition. Value proposition example for ASICS running shoes, Asics offers the assistance you need in all walks of life, from everyday wear to running your first race. With style, comfort, proper fit and real support, ASICS strives to help you reach your goals.