Question: A value proposition is a statement to consumers that compares the price of a product to its benefits. Select one: a. False. b. True. Some

A value proposition is a statement to consumers that compares the price of a product to its benefits. Select one: a. False. b. True. Some companies discover that consumers have only a vague idea of the company and cannot associate anything special with it. This is perhaps the result of a lack of a: Select one: a. promotion strategy. b. distribution strategy. c. segmentation strategy. d. positioning strategy

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