A "value propostion" is a statement that summarizes the key reason$($s$)$ why a customer should choose a product or service over others.

$1)$ Research, find, and share the "Value Proposition" of a popular brand$/$product$.$

$2)$ Based on the criteria covered in this week's Study Plan on the Marketing Function, do you think it's a good value proposition? What's good and bad about it$?$