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The difference between a company's mission statement and the concept of a strategic vision is that

the strategic vision portrays a company's future direction $("$where we are going"$)$ whereas a company's mission typically describes its present business and purpose $("$who we are, what we do$,$ and why we are here"$).$

a mission deals with why profitability is the company's top priority whereas a strategic vision deals with the markets and product categories the company intends to compete in$.$

a mission statement sets forth what a company intends to do to make a profit while a strategic vision concerns the strategy the company will employ to achieve the desired amount of profit.

a mission statement deals with how the company will deliver value to customers whereas a strategic vision

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