Question: A vertical marketing system is _ _ _ _ _ _ _ _ _ _ . Answer a system that coordinates successive stages of production

A vertical marketing system is __________.
Answer
a system that coordinates successive stages of production and distribution through the size and power of one of the parties
a channel arrangement in which two or more companies at one level join together to follow a new marketing opportunity
a channel structure in which producers, wholesalers, and retailers act as a unified system
a system in which independent firms at different levels of production and distribution join together through contracts
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