Question: A. Visit the CVS/pharmacy website (http://www.cvs.com). What other benefits does CVS provide to customers? Provide examples of both utilitarian value and hedonic value. B. How

A. Visit the CVS/pharmacy website (http://www.cvs.com). What other benefits does CVS provide to customers? Provide examples of both utilitarian value and hedonic value.

B. How do you feel about companies that give special benefits like discounts or preferred seating to their "best" customers? Is this a fair way for companies to treat their consumers? Your response should include customer lifetime value (CLV) concepts.

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