A$.$ Walmart Takes on Amazon

$1.$ What is the aspirational goal of both companies?

a$.$ To be Omnichannel

b$.$ To be the lowest cost provider

c$.$ To reach affluent customers

d$.$ To reach all customers

$2.$ What is Walmart$$s Differentiation?

a$.$ Walmart.com

b$.$ Market proximity, $90\%$ of markets is less than $10$m miles away

c$.$ Targets price$-$conscious customers only

d$.$ All products are cheaper than Amazon

$3.$ What is Amazon$$s Differentiation?

a$.$ Wholefoods

b$.$ Faster Delivery

c$.$ An ecosystem of products

d$.$ All products are cheaper than Walmart

B$.$ Trader Joe$$s

$4.$ In the Trader Joe$$s Case, $$Treasure Hunt$$ refers to:

a$.$ Customers looking for day$-$to$-$day sales items in the store

b$.$ Customers are given a series of clues to direct them to the best bargains

c$.$ Customers shopping without a define list of specific items and triggering impulse buying among customers.

d$.$ Customers looking for only $$private label$$ products not found anywhere else

$5.$ In the Trader Joe$$s case, $$Dual Advantage$$ pricing strategy refers to:

a$.$ Charging high prices than both its premium and average competitors

b$.$ Charging lower prices than premium players but higher prices than its average rivals

c$.$ Charging lower prices than both its premium and average competitors

d$.$ Employing flexible pricing based on market dynamics

$6.$ In the Trader Joe$$s case, TJ$$s competitive advantage is best described as:

a$.$ Having a plethora of $$private label$$ goods and not accepting any sales coupons

b$.$ Having only organics food and a friendly staff

c$.$ Offering the most competitive wages in the retail market

d$.$ Lower prices and friendlier staff than Whole Foods