Question: A web designer is working on a website for a small business. They would like to determine whether potential customers are more likely to click

A web designer is working on a website for a small business. They would like to determine whether potential customers are more likely to click on colored graphics vs black-and-white graphics. The web designer creates a version of the website in color and one in black-and-white. They then recruit participants to view one of these websites and gather the following data on the number of times people click on the content.

For the data below

  1. Calculate and report the relevant means needed to address this researcher's question.
  2. What conclusions can be drawn from these results?
  3. Indicate what type of graph you think would best display the effect of interest (you do not need to actually create a graph, just indicate what type you would use such as histogram, line graph, bar graph, scatterplot, etc.)

Participant

Color (C) or Black-and-White (BW) site

Number of clicks

1

C

28

2

BW

21

3

BW

28

4

C

34

5

C

39

6

C

25

7

BW

19

8

C

31

9

BW

33

10

BW

25

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