A well-established house of brands called OrganicZa has a range of different brands under its management. The core values of OrganicZa are that it is environmentally friendly and sustainable; therefore, all brands that fall under this company have the same ethos. OrganicZa would like to introduce a laundry detergent product and needs your assistance. You have been hired to draft a shopper marketing plan for this new product line that the company will be launching. It believes that it has a great formula, making use of natural ingredients sourced from local farmers.

 

1. First task is to explain what the concept shopper marketing entails and to discuss components relevant to one of the Ps of marketing, namely product, and how the aspects listed below should be applied with the shopper marketing theory in mind.

 2. Provide an overall explanation of the term shopper marketing and its growing relevance in today's market 

 3. Design the branding elements for the laundry detergent product and justify your choices in terms of the shopper marketing theory.

 4. Use a graphical illustration to show the branding elements for this product that you have designed. With  illustrations,  need to explain and justify the choices

 5. keeping in mind the core values of the company and the concept of shopper marketing theory.  should have a brand name and brand mark (logo) and you have to explain your choices.  need to explain the colour(s) used for the branding elements. Draw the graphical illustration or use any software

 6. Explain how your branding elements address the sight sense of the consumer.

 7. Explain all the search terms that will be used for this brand (store, product and non-branded)

 8. Design the packaging elements for the laundry detergent product and justify the choices in terms of the shopper marketing theory.

 9. Use a graphical illustration to show the packaging elements that you have designed. need to explain and motivate the choices you made 

Answer rating: 100% (QA)

Shopper Marketing for OrganicZas Laundry Detergent 1 Shopper Marketing and Product Considerations Shopper marketing focuses on influencing purchase decisions at the point of sale POS For product shopp... View the full answer