A well-implemented agile mass customization strategy allows manufacturers to create value-added products while maintaining economy of scale. Not too many manufacturers have reached this point yet, although some are headed in that direction. Examine the concept of agile and mass customization strategy and whether it would be suited for an organization like AGCO.  1.2 Balancing supply and demand allows companies to exploit market opportunities while minimizing inventory costs. Getting the right price and quantity requires the perfect balance between who supplies with the means to sell and how much is demanded by the market. Examine the role of an integrated business plan ensure that the supply of goods and services according to its demand is seamless and uninterrupted. Apply your discussion to AGCO.