A well-known, Manhattan based, US Multinational Enterprise (MNE) has decided to market its products in different countries.After consultation, the company has decided to export and market its following product in these selected countries:

Product	Countries
Automobiles	Germany
Canada
Pakistan

Company intends to sell Automobiles in these three mentioned countries.

Required:

1. Your task is to research the culture of these three countries (Germany, Canada and Pakistan) according to Hofstede’s Cultural dimensions and analyse how they differ from each other. (5 Marks- Word Count: 200-250)
2. Based on the analyses, what would be your recommendations regarding adjusting packaging, price, promotion and advertising for the above mentioned product (Automobile) in order to maximize the firm’s chances of success in these selected countries? (5 Marks- Word Count: 150-200)

c. Covid-19 has changed the way businesses operate globally. Give the example of one particular industry that is impacted most by this global pandemic and how its business operations would be changed in post Covid-19 scenario?

Answer rating: 100% (QA)

a Your task is to research the culture of these three countries Germany Canada and Pakistan according to Hofstedes Cultural dimensions and analyse how they differ from each other Hofstedes Cultural di... View the full answer