Question: a. What are elements that can make up a Brand? explain b. What is the definition of Brand Equity c.Does a company's Brand often represent

a. What are elements that can make up a Brand? explain

b. What is the definition of Brand Equity

c.Does a company's Brand often represent the company's total value? explain

d.What are the benefits of brand equity?

e. Ideally Brand positioning captures what in customers minds?

f. Explain the 3 steps in building Brand Equity

g. What are some of the most frequently used marketing communication formats - describe each.

h. What are some common qualitative methods used to measure Brand Equity?

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