Question: (a) What are the differences between traditional PR and digital PR? (6%) Can you explain an example how to execute the PR event in new

  1. (a) What are the differences between traditional PR and digital PR? (6%) Can you explain an example how to execute the PR event in new normal stage? (9%)

  2. (b) Design Thinking can help solving daily problems. Please try to identify the stages of how it can help in the innovation cycle. (10%)

  3. (c) Is the term Data Analytics same as Big Data? (3%) Among Sales/Operations/Services, which kind of these analytics is the most important to CEO? (3%) Please state the critical steps about how to formulate the data analytics. (9%)

Subject: online branding communication

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