Question: (a) What do we mean by a postponement strategy? Why can it be an effective strategy for a firm engaging mass customization? (b) Since the
(a) What do we mean by a postponement strategy? Why can it be an effective strategy for a firm engaging mass customization? (b) Since the 2008 global financial crisis, the B/L (bill of lading) of container shipments from Asian factories to the United States (US) has increasingly specified US gateway ports, rather than the local RDCs (regional distribution centers) of final markets, as the stopping points (as opposed to through points). What are the main reasons behind this development, and why? (c) Following part (b), should the phenomenon happen more often for high-value products or for low-value products? Explain your answer.
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