Question: a) What does a multidomestic strategy involve? b) What does a global strategy involve, and what does transnational strategy involve? c) Discuss which strategy each

  1. a) What does a multidomestic strategy involve?

b) What does a global strategy involve, and what does transnational strategy involve?

c) Discuss which strategy each of the companies profiled in the videos below used.

Why Starbucks Failed In Australia

https://www.youtube.com/watch?v=_FGUkxn5kZQ

Why 7-Eleven Failed In Indonesia

https://www.youtube.com/watch?v=tfGUJowHOPM

Why McDonald's Flopped In Vietnam

https://www.youtube.com/watch?v=l9pthhpd7So

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