Question: A . What is a brand's core values? What is / are Taj's core values? What is the brand's CVP ? Is there a relationship

A. What is a brand's core values? What is/are Taj's core values? What is the brand's CVP? Is there a relationship between core values and CVP to creating and sustaining a competitive advantage?
A. What is a brand's core values? What is/are Taj's core

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