a. What is CX ? b. Brief value proposition with an example? c. Take any company's offerings and map them to customer value. In other words, what benefits do customers value, and how do a company's offerings meet those values customers desire? d. Imagine a customer buys 12 units of liquid detergent every year. The customer allocates 8 units to brand A and 4 units to a competing brand that is priced similarly. What concept best captures the above phenomenon? Explain the concept. e. What does capturing value entails? f. Identify any 2KPIs that measure marketing or sales performance. (The metrics you mention should be measurable) PART C Answer the following question 110=10 a. Using appropriate examples elucidate how marketing creates, captures, communicates, and delivers value to customers