Question: (A) What is Product Service-continuum? Highlight need for integrating services with product portfolios. Classify following firms/industries according to product-service continuum- Maruti Suzuki, Domino's pizza, chemicals,

(A) What is Product Service-continuum? Highlight

(A) What is Product Service-continuum? Highlight need for integrating services with product portfolios. Classify following firms/industries according to product-service continuum- Maruti Suzuki, Domino's pizza, chemicals, Indigo airlines, Apollo hospitals, Mining industries, TCS, Hindustan Unilever Ltd (HUL). (10 Marks) (B) Taking a suitable example of a product and its life-cycle curve, explain the changes in capacity management strategies for different phases of product life-cycle. (10 Marks)

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