(a) What products can be considered substitutes/competitors of this product? Please describe how the brand should position...
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Question:
(a) What products can be considered substitutes/competitors of this product? Please describe how
the brand should position itself against competitors in the market (hint: students can use
a positioning map, or positioning statement to help explain the positioning). Explain your reasons
for this brand positioning.
(b) Evaluate the adoption rate of Pulsetto based on 5 new product characteristics (relative
advantage, communicability, compatibility, trialability, and complexity). Will the product be
adopted quickly? Why/Why not?.
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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