(a) What were Concord's total fixed costs? If the average selling price was $1.80, how much gross margin did the company generate? Total fixed costs Gross marginQuestion 5 of 13 44 ;= : View Policies Current Attempt in Progress The Salespeople at Concord, a notebook manufacturer, commonly pressured operations managers to keep costs down so the company could give bigger discounts to large customers. John. the operations supervisor, leaked the $1.15 total unit costto salespeople. who were thrilled, since that was slightly lowerthan the previous yea r's unit cost. Budgets were not yet nalized for the upcoming year, so itwas unclearwhat the target unit cost would be. John knewthe current year's operating capacitywas two million notebooks, and Concord produced and sold just that many. The detailed breakdown ofthe $1.15 total unit cost is as follows. Direct material $0.10 Direct labor 0.20 Variable overhead 0.05 Fixed overhead 0.80 Total cost per unit $1.15