Question: A while back Ford suddenly had a problem with its Explorer model SUV rolling over. The Firestone brand tires that came on the vehicle seemed
A while back Ford suddenly had a problem with its Explorer model SUV rolling over. The Firestone brand tires that came on the vehicle seemed to be a likely contributing cause. Even though the two companies had a relationship nearly 100 years old, they began blaming each other, quit doing business together, and started suing each other. Pretend you were the CEO of either Ford or Firestone and explain how you would have behaved differently to seek a better outcome.
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