A winning strategy is one that

is highly profitable, boosts the company's market share, and protects the long term well$-$being of the planet.

can pass the customer value test, the competitive effectiveness test and the profitabily test.

can pass the business model test, the competitive advantage test, and the attractive profit test.

produces a sustainable competitive advantage, passes moral scrucing and is socialy responsible, and maximies shareholder wealth.

Tris the enterprise's internal and external shuation telps thail a sucturally comporikie advantage, and Improves company performance.