Question: A winning strategy is one that Multiple Choice makes the company a market leader for a couple of weeks. passes the profitability test, the customer
A winning strategy is one that
Multiple Choice
makes the company a market leader for a couple of weeks.
passes the profitability test, the customer satisfaction test, and the aggressive rivalry test.
generates losses year after year.
fits the company's internal and external situation, builds sustainable competitive advantage, and boosts company performance.
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