Question: A) Written Assignment the Method and answer all the questions below. Method & Ottman , pp. 48-55: Related Questions Method has embraced sustainability metrics and

A) Written Assignment the Method and answer all the questions below.

Method & Ottman, pp. 48-55: Related Questions

Method has embraced sustainability metrics and 3rd party certification as a means of increasing credibility among stakeholders. Do some research and find out what the following mean: EPA's DfE label and Cradle to Cradle (C2C) certification.

Next, update the case by exploring the website. How well does Method address the "new green marketing paradigm" depicted in Fig. 3.1, p. 46 and her "seven strategies for green marketing" on p. 47? For fun: check out Method's Facebook page - effective?

Does Method practice sustainability mktg?

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