a. You are the manager of the product line for the personal care of Orkid. Your current offering has 4 products focused at the mid-price segment consumers. For the upcoming annual product mix appraisal, you are required to present a product line analysis. What type of insights could you provide from such an analysis regarding the performance of the different offerings?
b. You also have understood from extensive market research that there is a growing market for personal care products in the economy and premium segment. What type of future line stretching strategy would you propose and what would be the benefits/challenges of such a strategy? Provide suggestions to overcome such challenges. Make appropriate assumptions to answer the question.