Question: A young corporate sales rep is taking a client to a restaurant. Which factor affecting a reference group's influence over consumer purchase decisions is displayed

A young corporate sales rep is taking a client to a restaurant. Which factor affecting a reference group's influence over consumer purchase decisions is displayed when he seeks the advice of a friend or imitates the behavior of a more senior sales rep, a member of his reference group, by taking the client to a restaurant that is frequented by executives whom he views as role models?
Cantomity
The group's power and expertise
Relevant information and expertise
Conspicuouaness of the product
 A young corporate sales rep is taking a client to a

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!