Question: A young corporate sales rep is taking a client to a restaurant. Which factor affecting a reference group's influence over consumer purchase decisions is displayed
A young corporate sales rep is taking a client to a restaurant. Which factor affecting a reference group's influence over consumer purchase decisions is displayed when he seeks the advice of a friend or imitates the behavior of a more senior sales rep, a member of his reference group, by taking the client to a restaurant that is frequented by executives whom he views as role models?
Cantomity
The group's power and expertise
Relevant information and expertise
Conspicuouaness of the product
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