AaBbccbd AaBocco Ho Aa- Title Heading 2 Subtitle Subtle Em... 1 Normal 1 No Spac... Heading 1 abs x, XAay.A. Styles Paragraph Font 5 7 2 3 Marketing (@anagement The company which own by Hakeem and Nader, "Guarana Antarctica" which specialize in sports apparel have started their marketing operation within one of the GCC countries(select one of the country within the GCC based on your first assignment) as they are still in initial stages the organization still need to gain more insight regarding the marketing strategies to be able to compete and operate in right track. As a marketing executive, you are require, develop a strategy to connect and communicate Hakeem and Nader product to the target group in the new market. You are also required to explain which marketing channels will be used and the integrated marketing communication strategy. You will conduct background research (secondary research - Journal articles, industry magazines, websites, news reports) into the mention task above to complete the marketing plan. (95 Marks) The Plan should include the following sections: Executive Summary (Include the Value Proposition) Marketing Communications Plan Pricing Strategy Detailed Action Plan Competitive Advantages and Competitor Analysis Corporate Social Responsibilities Product Position(BCG) AaBbccbd AaBocco Ho Aa- Title Heading 2 Subtitle Subtle Em... 1 Normal 1 No Spac... Heading 1 abs x, XAay.A. Styles Paragraph Font 5 7 2 3 Marketing (@anagement The company which own by Hakeem and Nader, "Guarana Antarctica" which specialize in sports apparel have started their marketing operation within one of the GCC countries(select one of the country within the GCC based on your first assignment) as they are still in initial stages the organization still need to gain more insight regarding the marketing strategies to be able to compete and operate in right track. As a marketing executive, you are require, develop a strategy to connect and communicate Hakeem and Nader product to the target group in the new market. You are also required to explain which marketing channels will be used and the integrated marketing communication strategy. You will conduct background research (secondary research - Journal articles, industry magazines, websites, news reports) into the mention task above to complete the marketing plan. (95 Marks) The Plan should include the following sections: Executive Summary (Include the Value Proposition) Marketing Communications Plan Pricing Strategy Detailed Action Plan Competitive Advantages and Competitor Analysis Corporate Social Responsibilities Product Position(BCG) AaBbccbd AaBocco Ho Aa- Title Heading 2 Subtitle Subtle Em... 1 Normal 1 No Spac... Heading 1 abs x, XAay.A. Styles Paragraph Font 5 7 2 3 Marketing (@anagement The company which own by Hakeem and Nader, "Guarana Antarctica" which specialize in sports apparel have started their marketing operation within one of the GCC countries(select one of the country within the GCC based on your first assignment) as they are still in initial stages the organization still need to gain more insight regarding the marketing strategies to be able to compete and operate in right track. As a marketing executive, you are require, develop a strategy to connect and communicate Hakeem and Nader product to the target group in the new market. You are also required to explain which marketing channels will be used and the integrated marketing communication strategy. You will conduct background research (secondary research - Journal articles, industry magazines, websites, news reports) into the mention task above to complete the marketing plan. (95 Marks) The Plan should include the following sections: Executive Summary (Include the Value Proposition) Marketing Communications Plan Pricing Strategy Detailed Action Plan Competitive Advantages and Competitor Analysis Corporate Social Responsibilities Product Position(BCG) AaBbccbd AaBocco Ho Aa- Title Heading 2 Subtitle Subtle Em... 1 Normal 1 No Spac... Heading 1 abs x, XAay.A. Styles Paragraph Font 5 7 2 3 Marketing (@anagement The company which own by Hakeem and Nader, "Guarana Antarctica" which specialize in sports apparel have started their marketing operation within one of the GCC countries(select one of the country within the GCC based on your first assignment) as they are still in initial stages the organization still need to gain more insight regarding the marketing strategies to be able to compete and operate in right track. As a marketing executive, you are require, develop a strategy to connect and communicate Hakeem and Nader product to the target group in the new market. You are also required to explain which marketing channels will be used and the integrated marketing communication strategy. You will conduct background research (secondary research - Journal articles, industry magazines, websites, news reports) into the mention task above to complete the marketing plan. (95 Marks) The Plan should include the following sections: Executive Summary (Include the Value Proposition) Marketing Communications Plan Pricing Strategy Detailed Action Plan Competitive Advantages and Competitor Analysis Corporate Social Responsibilities Product Position(BCG)