Aaker identified three core alternative value propositions. Each grouping discussed different types of values. Which option below correctly states those three core alternative value propositions? Group of answer choices Functional quality, Innovation quality, and Service quality Performance value, Relational value, and Price value Performance value, Comprehensive solution management, and Disciplined cost management Social responsibility quality, Superior pricing acumen and Customer relationship management

Which statement below regarding the customer decision journey is correct?

Group of answer choices

Once the purchase has occurred, marketings job is done. Loyalty is never a part of the customer decision journey.

Any individual consumer always follows a linear purchase process, as depicted by AIDA.

The customer decision journey is a random set of activities driven solely by the consumer and cannot be impacted by marketing decisions.

The customer decision journey tends to start with a trigger and may include activities such as information gathering, identifying a consideration set, and establishing preference.