Aaron, a new insurance agent learning the ropes and developing his style, sells insurance in a congested city with a highly saturated market for insurance sales. He did not make his sales goal this year and it was reflected negatively on his performance appraisal. Why does Aaron think this is unfair?

It takes a long time to travel around the busy city to establish contacts.

The conditions of the market are beyond his control.

Aaron's style is not yet as confident as some of his counterparts on the job.

The goal target was set too high given Aaron's limited experience.