"A/B Test": A/B testing is seldom used in refining the design of technology products. A non-randomized ("hand-picked") group of experiments used to collect data and collect and compare performance among two options (A and B). A randomized group of experiments used to collect data and compare performance among two options (A and B). A type of experiment that is not readily conducted over the Internet on a firm's website. Question 10 (4 points) Blue Ocean Strategy: An approach where firms seek to create and compete in highly contested market spaces. An approach which is highly defensible and durable when predicated upon technological advances. An approach where firms seek to create and compete in uncontested market spaces. An approach which is seldom enhanced by combining with an early mover strategy. Which of the following statements is false? Collaborative filtering is a classification of software that monitors trends among customers, and then uses this data to personalize an individual customer's experience. It is not possible to achieve scale in the streaming industry. From an innovation standpoint, Netflix is considered an "early mover" in leveraging Internet technology to establish best-in-class brand strength. Scale economies are achieved by firms that leverage the cost of an investment across incro units of ion. Question 12 (4 points) Switching Costs: Weaken the value of network effects as a strategic asset. The less friction available to prevent users from migrating to a rival, the greater the switching costs. The costs a customer incurs when moving from one product to another. Remove the barriers and friction involved for users who are considering migrating to a rival company