ABC Corp. has placed a banner ad on the home page of XYZ.com's Website. XYZ.com's home...

 

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ABC Corp. has placed a banner ad on the home page of XYZ.com's Website. XYZ.com's home page attracts 1,500,000 visitors per month, and ABC Corp's banner ad gets a click-ratio of 4%. Calculate the following: a) What is the total monthly advertising fee to be paid by ABC Corp. to XYZ.com if the payment is made on a PPC basis, @ $0.90 per click? b) What is the total monthly advertising fee to be paid by ABC Corp. to XYZ.com if payment is made on the basis of a CPM of $60? ABC Corp. has placed a banner ad on the home page of XYZ.com's Website. XYZ.com's home page attracts 1,500,000 visitors per month, and ABC Corp's banner ad gets a click-ratio of 4%. Calculate the following: a) What is the total monthly advertising fee to be paid by ABC Corp. to XYZ.com if the payment is made on a PPC basis, @ $0.90 per click? b) What is the total monthly advertising fee to be paid by ABC Corp. to XYZ.com if payment is made on the basis of a CPM of $60?

Answer rating: 100% (QA)

a To calculate the total monthly advertising fee on a PPC PayPerClick basis we need to multiply the ... View the full answer