Question: ABC Corp. is considering adding Amazon Stock to its 401K Retirement Portfolio. As a senior accountant/auditor, ABC Corp executives have asked that you join the

ABC Corp. is considering adding Amazon Stock to its 401K Retirement Portfolio. As a senior accountant/auditor, ABC Corp executives have asked that you join the team to help in the assessment of Amazon Stock. Given this is a very high visibility project, your contributions could have a significant impact on your career.Write a 4-6 page executive summary of your findings as to whether you would recommend adding Amazon Stock to ABC Corps 401K Retirement Portfolio.

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=+ How do some of them single you out when you're the consumer?

=+7. Portray the brand's personality. Is it lively like T.G.I. Friday's restaurant chain? Convenient like an urgent-care center? Sophisticated like a champagne bar?

=+Are they Outer-Directed (seek to establish status and gain acceptance)? Or are they Needs-Driven (purchase only necessities at this time)?