How to get a report to explain the marketing mix according to ABC Hotel's operational plan? The background information of ABC hotel is given above.

 
 
 
 

Transcribed Image Text:

ABC Hotel provides exclusive hotel services. The organisation is committed to: Offer innovative product solutions and meet the changing needs of customers Providing high quality products and services to customers Deliver great customer service Employing professional and enthusiastic staff Undertaking continuous improvement processes The business has a 5 years plan which is to consolidate its position in the market for high quality exclusive services. To do this, ABC will focus on the following business goals: Financial stability: Increase revenue by 15% (compared to the previous 12 months) by the end of the financial year Maintain annual profit levels of 15% of revenue for all products and services, calculated at the end of each financial year Reinvest 75% of profit back into the business at the end of each financial year Market position: Maintain the number one rating in the annual national industry customer service awards Launch new high quality exclusive services to meet customer demand, ahead of competitors, within budget and by the agreed deadlines Right people: Provide induction training at the commencement of employment to train new employees to be knowledgeable, helpful and enthusiastic Provide the physical, human and time resources to support an annual professional development program for all ABC employees Stakeholders include senior management team, retail store manager, sales staff, online store manager, customers and recruitment agency. ABC Hotel provides exclusive hotel services. The organisation is committed to: Offer innovative product solutions and meet the changing needs of customers Providing high quality products and services to customers Deliver great customer service Employing professional and enthusiastic staff Undertaking continuous improvement processes The business has a 5 years plan which is to consolidate its position in the market for high quality exclusive services. To do this, ABC will focus on the following business goals: Financial stability: Increase revenue by 15% (compared to the previous 12 months) by the end of the financial year Maintain annual profit levels of 15% of revenue for all products and services, calculated at the end of each financial year Reinvest 75% of profit back into the business at the end of each financial year Market position: Maintain the number one rating in the annual national industry customer service awards Launch new high quality exclusive services to meet customer demand, ahead of competitors, within budget and by the agreed deadlines Right people: Provide induction training at the commencement of employment to train new employees to be knowledgeable, helpful and enthusiastic Provide the physical, human and time resources to support an annual professional development program for all ABC employees Stakeholders include senior management team, retail store manager, sales staff, online store manager, customers and recruitment agency.

Answer rating: 100% (QA)

The ABC hotel provides exclusive servicesThey offered innovative products and solutions to customersHigh quality products and providing great deliveri... View the full answer