ABC IT Services wants to add a new service where it provides helpdesk services to each employee of a company. The going rate for such services is about $75 per service and it's typical to have one service per month per employee. After doing careful primary market research they learned: The aggregate of all business market segments under consideration have 150,000 users The Beachhead has 1000 decision-making units. Each decision-making unit has, on average, 25 users The venture will gain approximately 10% market share.

What is the annual beachhead TAM?

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