ABC Ltd operates a meat processing, production and packaging plant in Australia. The companys operations have been impacted by the pandemic which has caused serious disruptions to its supply chains. The series of lockdowns of global businesses and workforce shortages have seriously affected the flow of raw materials, information and production of goods and services to customers. The business has been facing increasing pressures on their strategies and capacities to cut their costs and create value for customers by relying on their efficient supply chain technologies and systems. They have been struggling to make critical and timely decisions and there are increasing challenges and threats to their market success and sustainability. Currently, the company is facing the following core issues and challenges:

1. pricing and customer profitability analysis (What are some of the ways that can be utilised to convert unprofitable customers/products to profitable customers/products?)