Question: ABC Products is described as having a _______ when it successfully attracts more customers, earns more profit, or returns more value to its shareholders than

ABC Products is described as having a _______ when it successfully attracts more customers, earns more profit, or returns more value to its shareholders than rival firms do.

a. competitive advantage

b. strategic positioning

c. value chain

d. differentiation strategy

e. cost-leadership strategy

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