Question: ABC Retail, a well - established retail chain, is implementing a new strategy to enhance its online presence and customer engagement. The strategy includes launching

ABC Retail, a well-established retail chain, is implementing a new strategy to enhance its online presence and customer engagement. The strategy includes launching a user-friendly mobile app, improving the e-commerce platform, and introducing personalized promotions. However, midway through implementation, the company faces challenges in achieving the desired results.a) Analyze FOUR (4) potential barriers and issues that ABC Retail might encounter during the implementation of its online strategy. Provide ONE (1) recommendation on how ABC Retail can overcome each barrier. (12 marks)b) Differentiate between strategy formulation and strategy implementation.

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