ABC shoe manufacturing company has divided their market into different regions of a country, market size, and

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ABC shoe manufacturing company has divided their market into different regions of a country, market size, and climate. Name the term for segmenting the market this way and please provide 2 reasons for why it will be beneficial to the company.

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Supply Chain Network Design Applying Optimization and Analytics to the Global Supply Chain

ISBN: 978-0133017373

1st edition

Authors: Michael Watson, Sara Lewis, Peter Cacioppi, Jay Jayaraman

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Posted Date: Feb 23, 2022 10:47 AM

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ABC shoe manufacturing company has divided their market into different regions of a country, market size, and

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Geographic segmentation is the term used to refers to a market where a company has divided its marke... View the full answer

Supply Chain Network Design Applying Optimization and Analytics to the Global Supply Chain

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