Question: ABC-Cola has developed three alternative package designs for its flagship product, ABC Classic-Cola. You are a marketing research manager for the ABC-Cola Company. The company

ABC-Cola has developed three alternative package designs for its flagship product, ABC Classic-Cola.

You are a marketing research manager for the ABC-Cola Company. The company would like to determine whether it should increase, decrease, or maintain the current level of advertising taka spent on ABC Cola Classic. (1) Design an appropriate experiment to determine which, if any, of these new package designs is superior to the current one. (2) What potential difficulties do you see in conducting the experiment just described? What assistance would you require from the ABC-Cola management to overcome these difficulties? (3) Develop a set of questionnaire that you may use in the experiment.

Remark: Your group should explain the research design, and the selection of experimental research design precisely. In order to describe your selection of an experimental process, you must explain the process through which you will administer experimental process. In addition, the selection of appropriate sample must explain in a manageable way.

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