abled: Final Exam

$($i$)$

Hel

Customer lifetime value $($CLV$)$ is the

Multiple Choice

expected contribution from the customer to the retailer's profits over their entire relationship.

total amount of purchases the customer makes at the retailer.

amount of shopping visits the customer makes to the retailer.

value a customer places on retailers by importance and worth.

assessment of how many valued customers shop with a retailer.

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