Question: abled: Module 3 Exam Saved Help Save & Exit Subm Ford held the One Tough Ride Sweepstakes in partnership with the PBR ( Professional Bull

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Ford held the One Tough Ride Sweepstakes in partnership with the PBR (Professional Bull Riding) World Finals. Participants entered online for the chance to win a new 2021 Ford F-150 truck and a VIP trip for two to the PBR World Finals in Vegas. Which promotional element was Ford using here?
Multiple Choice
advertising
personal selling
publicity
sales promotion
direct marketing
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