about Bulgarian brand

Final assessment Individual task You will write a social media marketing plan on a brand of your choice. The brand should represent a local business in your home city. It cannot be a globally known brand, or a brand owned by a multinational company. It could be your own business' brand. The objective of the assignment is to provide an opportunity to gain an understanding of the complexities and challenges of building a comprehensive social media marketing plan. You are to examine the brand situation and based in your findings and on the content in the course material and other reference sources, you will build a social media marketing plan that must be customer centered. Expected table of contents: Brand analysis: a competitive analysis and a SWOT analysis. Target audience: define the target audience you are going to build a social media marketing plan for and describe it - built your buyer persona (demographics, psychographics, and buying cycle-how, when, where and why your target market buys). Objectives: specify the objectives or goals you want to achieve with this social media marketing plan. Tactics: build three specific tactics or actions for some of the social media platforms studied during the course. The use of graphics, pictures and/or designs of the strategies is encouraged but not mandatory. KPis:define the KPIs and digital marketing metrics you are going to use in order to measure the success of this marketing plan. Schedule: build a schedule for your campaign, including all main activities in the planning, creation and communication pro sses The task should be submitted in a document form uploaded as pdf. Formalities: Wordcount: 2000-2500 words Cover, Table of Contents, References and Appendix are excluded of the total wordcount. Font: Arial 12,5 pts. Text alignment: Justified. The in-text References and the Bibliography have to be in Harvard's citation style. Submission: Week 8 - Via Moodle (Turnitin) before September 20", at 23:59 CET Deadlines & Submission Policy: Late submissions without approved mitigating circumstances may result in one of the following penalties: Work submitted until September 22 at 14:00 CET, will be marked and feedback will be provided. However, the grade will be capped at 70%. Work submitted after September 22", at 14:00 CET, will not be marked and will receive the final grade Weight: This task is a 60% of your total grade for this subject. It assesses the following learning outcomes: Outcome 1: understand social media marketing within the context of the marketing strategy and IMC. Outcome 2: design the social media marketing plan and apply it to reach specific social media objectives. Outcome 3: describe the different social media consumers and assess engagement strategies. Outcome 4: evaluate content strategies within the framework of the social media campaign and platforms. Outcome 5: analyse the social community creation and apply branding strategies. Final assessment Individual task You will write a social media marketing plan on a brand of your choice. The brand should represent a local business in your home city. It cannot be a globally known brand, or a brand owned by a multinational company. It could be your own business' brand. The objective of the assignment is to provide an opportunity to gain an understanding of the complexities and challenges of building a comprehensive social media marketing plan. You are to examine the brand situation and based in your findings and on the content in the course material and other reference sources, you will build a social media marketing plan that must be customer centered. Expected table of contents: Brand analysis: a competitive analysis and a SWOT analysis. Target audience: define the target audience you are going to build a social media marketing plan for and describe it - built your buyer persona (demographics, psychographics, and buying cycle-how, when, where and why your target market buys). Objectives: specify the objectives or goals you want to achieve with this social media marketing plan. Tactics: build three specific tactics or actions for some of the social media platforms studied during the course. The use of graphics, pictures and/or designs of the strategies is encouraged but not mandatory. KPis:define the KPIs and digital marketing metrics you are going to use in order to measure the success of this marketing plan. Schedule: build a schedule for your campaign, including all main activities in the planning, creation and communication pro sses The task should be submitted in a document form uploaded as pdf. Formalities: Wordcount: 2000-2500 words Cover, Table of Contents, References and Appendix are excluded of the total wordcount. Font: Arial 12,5 pts. Text alignment: Justified. The in-text References and the Bibliography have to be in Harvard's citation style. Submission: Week 8 - Via Moodle (Turnitin) before September 20", at 23:59 CET Deadlines & Submission Policy: Late submissions without approved mitigating circumstances may result in one of the following penalties: Work submitted until September 22 at 14:00 CET, will be marked and feedback will be provided. However, the grade will be capped at 70%. Work submitted after September 22", at 14:00 CET, will not be marked and will receive the final grade Weight: This task is a 60% of your total grade for this subject. It assesses the following learning outcomes: Outcome 1: understand social media marketing within the context of the marketing strategy and IMC. Outcome 2: design the social media marketing plan and apply it to reach specific social media objectives. Outcome 3: describe the different social media consumers and assess engagement strategies. Outcome 4: evaluate content strategies within the framework of the social media campaign and platforms. Outcome 5: analyse the social community creation and apply branding strategies