About "Hilton Honors"

1) Explain what creates value and identify if there are aspects that do not create value.

(Please include the citation and references)

2)What is the strength of the Hilton Honor Loyalty Program?

3)What makes you better than other Hotels?

4)What is a weakness of the Hilton Honor Loyalty Program? What could you improve upon?

5) What is an opportunity for Hilton Honor Hotel's Loyalty Program

6) What are others doing that may be useful if this hotel did it?

7) What is a threat to Hilton Honor Loyalty Program?

8)What are others doing better than Hilton Honor or that cannot do?